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The Seller Mistake That Traps Your Equity

  • Writer: Noel Russell Realty Executives
    Noel Russell Realty Executives
  • 1 day ago
  • 1 min read

Most sellers who price high are trying to do something reasonable: get the best return on one of the biggest investments they own. But a higher asking price does not automatically create a higher return. If the home does not sell, that equity stays trapped. It cannot be used for the next home, paying down debt, investing in another property, funding retirement, starting a business, or taking advantage of another opportunity.


In this video, I explain the opportunity cost of letting a home sit on the market, why time matters when selling, and how the wrong pricing strategy can delay access to your equity — and sometimes reduce your actual return.


Thinking about selling? Let’s talk through a pricing strategy that protects your equity, respects the time value of your money, and helps you avoid losing months to the wrong price.


Noel Russell The Russell Group | Realty Executives Associates Maryville, TN | Knoxville Area Real Estate



 
 
 

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